SEO refers to Search Engine Optimization. SEO is an optimization technique which helps search engines to find and rank your website higher than other websites. When a user writes a query in the search engine then the search engine returns results relevant to the search query.

Users generally visit those pages which are on the top of the page because they are more relevant to the search query than other results. So, SEO technique is used to rank website higher than others in order to obtain marketing and awareness.

 
What is A Search Engine?
 

A search engine is a website which is used by internet users to find information related to anything. Google, Bing, Yahoo etc. are such examples of search engines.

What Does A Keyword Mean?

Search query is known as keyword in IT field. A keyword is the query that is entered by user in the text box of search engine.

Keywords which are most popular drive most traffic but some unique keywords should be targeted that are specific to your website, as they can drive traffic when user enters some specific or unique keywords. Unique keyword means less competition and more chances of higher rank in the search engine than other websites which have common keywords.

SEO technique when done effectively drives most traffic to your websites and is beneficial to sell your products and services regardless of the quality of the products and services. SEO is very beneficial for e-commerce websites. Now-a-days SEO is a very much growing trend in IT industry.