In today’s era SEO has become very important for an e-commerce business in order to drive more customers to business as many people use search engine like Google, Yahoo, Bing etc. to get appropriate results of their queries. SEO can drive much traffic to any e-commerce business and can help business in creating potential customers, generating profit and revenue by placing the e-commerce site on the top of SERPs (Search Engine Result Pages).

The traffic achieved by SEO is called organic traffic. SEO methods are very effective in building and continuous and steady visitors to e-commerce websites. The effectiveness of this traffic can be measured by comparing effectiveness of offline advertisements and effectiveness of online campaigns.

SEO techniques are very beneficial for an e-commerce website, if SEO is done very effectively and efficiently then the results obtained last for a long time and provides steady and continuous users and customers to e-commerce websites.

For an effective SEO technique, relevant Meta, keywords, description should be used. Unique keywords should be targeted, so that the websites face less competition. Common and popular keywords have tough competition so unique keywords should be targeted.

The complete process of SEO is wasted if the visitors come, visit the site and go away without any interaction. So, SEO should be done carefully and effectively in order to obtain maximum profit and revenue. SEO is important for both profitable and non profitable websites. SEO is generally used for making the websites popular among people by raking the websites high in the Search Engine Result Pages.